Archive for March, 2009

What is your real age?

My Facebook news feed has been spammed over the last few weeks with people finding out what their “real/true” age should be according to an app developed by Quiz Monster. According to the app, I’m supposed to be “14 years old”. I thought it would be interesting to track the most used applications since this [...]


Who is(n’t) on Twitter?

Big brands, industry professionals, celebrities with compulsive behaviours and even the government use Twitter now. CNN, MTV, M&Ms, Dell, Starbucks, Arnie Governator (who is my follower :)) are some of these.

Classifying, organising and finding all these users have now become a task on its own. There are many different applications which help you organise your [...]


Social Media Marketing Industry Report

I like this report because it wasn’t another “how-to” which I encountered during past research. It’s based on facts and industry figures. A good read for any business who wants to be involved in social media. The report includes:

- Top 10 social media questions people want answered

- Benefits of social media marketing

- Commonly used social [...]


Trouble with Twitters

This cartoon is currently spreading like wildfire! It’s pretty funny and you’ll appreciate it if you use Twitter, or have no clue what is it, or don’t like it at all. In any case, it’s being talked about everywhere.


Demystifying the sub-prime mortgage crisis using stick people!

I’m not sure about you, but until recently I had little understanding of what exactly has caused the current US recession, triggering the global financial crisis, rippling through the UK, here at home, and the rest of the world.

The main cause was the sub-prime mortgage crisis in the US, which refers to mortgages which were [...]


Email Marketing Benchmark Report 09

I’m going to try and make it habit to share as much useful reports/tools/information as I can in this blog. The latest I found is the Returnity Email Marketing Benchmark Report.

It draws on data from last year from over 85 million emails sent in almost 12,000 campaigns.

Download the report here


Social Media’d out

I’ve been thinking about writing a white paper on Social Media recently so I started researching a bit to get references and see what’s out there. The huge infoglut that I encountered was overwhelming! Creating “Social Media how-tos” seems to be a much loved activity for many a marketer right now.

I decided that I wouldn’t [...]


I watched the Watchmen

A slew of friends’ bad reviews, an epic 2.5 hours of viewing and an ambivalent response to the original graphic novel set the tone for low expectations on watching the feature “The Watchmen”.

A comic geek from way back, I irrationally enjoy any big screen adaptations of comic books and graphic novels, I drooled over X-Men [...]


The 411 on Augmented Reality

Now for something fun!  Baudrillard would hyperventilate in his grave if he knew this technology existed. But just the facts below:

What.
Augmented Reality overlays computer generated virtual reality multimedia over real life interfaces shown in real time. What does that mean? You can use your webcam or Smartphone or a specially designed interface to show projected [...]


Digital Outlook 2009

A colleague of mine recently passed on Razorfish’s Digital Outlook Report for 2009 to me. I happily lapped up the 100+ pages of the report, which contain some great content on industry concerns, emerging trends and outlook for the year ahead.
Some key takeouts for me (and a large portion of the report) were not surprisingly, [...]

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