MaestroJ - digital strategy & new media

I recently wrote a short article on how online can leverage TV here.

There was a study conducted that claims that TV is as effective as ever. It will be so interesting to see this study when it comes out. I’m a digital advocate myself and have probably been guilty of inadvertently spreading some of the TV doom. Nonetheless, as I said in the article, any channel that provides results and effectiveness on your media spend shouldn’t be dismissed.