Archive for July, 2009

Twitter 101 - the official guide

Twitter is one of the most talked about topics at the moment, with celebrity endorsements, political campaigns, breaking news coverage; countless how-tos, helpful hints and tutorials and introductory literature.

Harnessing Twitter for business use preoccupies many a suit’s mind, including my own.

I am very pleased then, to reveal that Twitter has now created their official 101 [...]


Social Influence Marketing Report

Razorfish have released the follow up to their excellent trends report, Digital Outlook 2009. Elaborting on the social media area, or as they like to refer to it,”Social Influence Marketing” is their report Fluent.

The report includes data that shows:

1) Companies still haven’t figured out how to manage their brand in social media

2) Television is not [...]


Your profile: professional or personal?

When I speak to people about Twitter, those that are unfamiliar often have a single, exasperated objection – “I don’t get it…why would I want to find out what someone is wearing/eating/doing/feeling all the time”. It’s a valid point, and more experienced users have discovered that those people who use Twitter exclusively to broadcast the [...]

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