I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more and more of.
Mudo Media presents their work on a branded Facebook page for a client with some amazing results. The quote I like the [...]
As part of Blog Action Day, this post will be dedicated to climate change (their ‘09 theme) relating to an online subject (my blog theme).
I started out thinking of writing a harrowing account of hazardous climate change effects and how the internet can help tackle it, but then Al Gore had already done that (not [...]
One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.
A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks [...]
When you think about online communities what are some of the first things that come to mind? A facebook page with lots of interaction? A Twitter profile with many followers? A blog post with many comments? Even the initial metric for success would probably be seen as “a lot of individual friends/followers/fans/comments”. Individual consumers who [...]
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