From 0 to 40,000 fans

23 October 2009 | Industry Reports | Tags:

I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more and more of.

Mudo Media presents their work on a branded Facebook page for a client with some amazing results. The quote I like the best, which I think also helps to give perspective when presenting to others is comparing a real-world equivalent of online numbers:

“The client’s brand and products are being exposed to a near full capacity football stadium of consumers (40,000+) who love their brand, every day.”

Read the full whitepaper here.

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