We want it now
One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.
A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks interested audiences to literally hit a “demand” button if they want to see the movie in their local area. The result is a very visible indication of demand for the movie.
They’ve now hit their target of 1 million for the U.S.A. International audiences can participate too, however. Hit the demand button on the demand page and click on the “Not in the U.S.A.?” link.
The trailer is below. Looks scary 
2 Responses to “We want it now”
October 13th, 2009 saat: 10:58 pm
oo, can we really make them bring this movie to any australian cinema we want?
October 13th, 2009 saat: 11:11 pm
It would appear so. I’m not sure if you’re being sarcastic or not but I’m sure they intended to release it widely anyway. The demand generation is just a great way for promotion and word-of-mouth. Or maybe they really are basing it on the number of interests. Either way, it’s working
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