Pepsi Refresh Project
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship with Superbowl and have chosen to launch a social media campaign instead.
The Pepsi Refresh Project will launch January 2010 and asks users for ideas on how to “refresh” their communities. Voting for the best ideas begins February 2010 with an expected value of US$20million given to the community.
2 Responses to “Pepsi Refresh Project”
January 7th, 2010 saat: 3:14 pm
Everyone’s doing this these days. The marketers are turning into the administrators of idea generation rather than being the idea generators themselves when they use this tactic. I guess it gets great PR though. If that translates to sales, who knows. But Pepsi has the moolah to do these sort of things I guess. All they have to do is keep their name out there and they stay top of mind. I don’t know where I’m going with this. But hi Jords! ;P
January 7th, 2010 saat: 3:30 pm
Thanks for stopping by Jazz! I think brands are beginning to see the value of engaging their customers for ideas. There’s benefit in talking to the end-users of your product instead of the relatively insular and arguably “in isolation” internal teams. I think it’s a great step forward. People become a part of the product cycle rather than just being an end-consumer.
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