Last year, I wrote about wanting to do a flashmob campaign. Since then, there have been many more flashmob happenings, and they’ve continued to entertain and engage us.
Artist Duncan Speakman has turned the flashmob concept and flipped it on head with the subtlemob. Part participatory theatre, part public art, it’s been likened to passing [...]
In 2007, I wrote a paper on how the then two party leaders engaged with social media. Three years ago, “social media” as a concept was not the media darling that it is today. Brands, and certainly politicians, were only beginning to take a dip into engagement with the social media landscape.
The paper looked at [...]
This presentation may seem obvious or just another Slideshare presentation from the oversaturation of social media how-tos, however this is one brand that has the results to match.
Starbucks has some impressive stats behind it: #1 most engaged brand online, over 10 million Facebook fans, most tweeted brand and millions of engaged loyalty members to [...]
This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s consumer in their post-digital landscape. Some very good takeout points.
Postdigitalbriefs2 - August 2010
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