MaestroJ - digital strategy & new media

This presentation may seem obvious or just another Slideshare presentation from the oversaturation of social media how-tos, however this is one brand that has the results to match.

Starbucks has some impressive stats behind it: #1 most engaged brand online, over 10 million Facebook fans, most tweeted brand and millions of engaged loyalty members to name a few.

This presentation was held as part of the 2010 Social Media Influence conference by Starbucks Digital Director Alexandra Wheeler.