The other day, I got asked to join a group on Facebook called “I don’t care about your farm, or your fish, or your park, or your mafia”. Of course, it was a reaction to the news feed updates that flood Facebook screens from friends playing a number of different social games. The group has [...]
Very good webcast (it’s a little lengthy so be forewarned) about the Science of Social Media Marketing from Dan Zarrella:
If you’re someone who tries to keep abreast of technology and new media developments; calling something the “latest” seems like a moot point even as you write it. In fact, this blog post comes months after the two mobile applications I’m writing about have already launched. In any case, the “latest” social networking phenomenon is mobile, location-based [...]
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship with Superbowl and have chosen to launch a social media campaign instead.
The Pepsi Refresh Project will launch January 2010 and asks users for ideas on how to “refresh” [...]
The Big Money has released the Top 50 brands using Facebook Fan Pages.
Their approach:
First, we defined a universe: A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; [...]
Richard Millington is an “online community builder” working for the UN. Note how he used the term “builder” rather than “manager” or “director”. A post of his really sparked my interest and got me thinking.
The post, in summary, asserts that amateurs build better online communities than businesses. Amateur communities don’t concern themselves with things like [...]
I wanted to spread the word about a great competition that I stumbled upon this week. Hyderabad, India will be host to an amazing conference February of next year- Tech 4 Society: Innovations that serve the full market and change the world.
Tech 4 Society will explore the cutting edge of global technological social change. “It [...]
WHAT IS IT?
Twitter lists is a new feature which lets you organise users you’re following into lists. The feature allows you to compile the Twitter streams of selected users into your own categories. The groupings are of your own choosing. For example I’m in one called “special” - which needs to be taken with a [...]
I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more and more of.
Mudo Media presents their work on a branded Facebook page for a client with some amazing results. The quote I like the [...]
As part of Blog Action Day, this post will be dedicated to climate change (their ‘09 theme) relating to an online subject (my blog theme).
I started out thinking of writing a harrowing account of hazardous climate change effects and how the internet can help tackle it, but then Al Gore had already done that (not [...]
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