Author Archive

Amateurs do community development better than businesses

Richard Millington is an “online community builder” working for the UN. Note how he used the term “builder” rather than “manager” or “director”. A post of his really sparked my interest and got me thinking.

The post, in summary, asserts that amateurs build better online communities than businesses. Amateur communities don’t concern themselves with things like [...]


Social change/social media competition

I wanted to spread the word about a great competition that I stumbled upon this week. Hyderabad, India will be host to an amazing conference February of next year- Tech 4 Society: Innovations that serve the full market and change the world.

Tech 4 Society will explore the cutting edge of global technological social change. “It [...]


Twitter lists - the good, the bad and the ugly

WHAT IS IT?
Twitter lists is a new feature which lets you organise users you’re following into lists. The feature allows you to compile the Twitter streams of selected users into your own categories. The groupings are of your own choosing. For example I’m in one called “special” - which needs to be taken with a [...]


From 0 to 40,000 fans

I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more and more of.

Mudo Media presents their work on a branded Facebook page for a client with some amazing results. The quote I like the [...]


Stop spam, save the planet

As part of Blog Action Day, this post will be dedicated to climate change (their ‘09 theme) relating to an online subject (my blog theme).

I started out thinking of writing a harrowing account of hazardous climate change effects and how the internet can help tackle it, but then Al Gore had already done that (not [...]


We want it now

One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.

A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks [...]


What about the business

When you think about online communities what are some of the first things that come to mind? A facebook page with lots of interaction? A Twitter profile with many followers? A blog post with many comments? Even the initial metric for success would probably be seen as “a lot of individual friends/followers/fans/comments”. Individual consumers who [...]


Since sliced bread

In anticipation of what is undoubtedly going to be a shift in online communications, I’ve collected some Google Wave articles below to get you up to speed. (It’s still so awesome that the Sydney team developed it). Happy reading, and if you have the invite already, happy waving!

Google Wave: A Complete Guide

Why it’s so good [...]


The Social Media Revolution

Fat Boy Slim and some sharp graphics work make this video a very watchable addition to the school of thought that Social Media is a revolution in communications.

There are some questionable statistics here but many others which I know are true.
In any case, I don’t think there’s room for nay-sayers anymore. Enjoy


Sponsor my opinion

On Twitter, my friend tells me how much he loves his Canon digital camera; on Facebook, another friend creates a group entitled “I love the Hungry Jack’s Whopper”; another creates a blog post entirely about their new Dell netbook.

Daily, we take for granted this chatter amongst our social networks. We expect that they are the [...]

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