This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s consumer in their post-digital landscape. Some very good takeout points.
Postdigitalbriefs2 - August 2010
View more presentations from Gareth Kay.
This post is well overdue, but I’ve fallen into one of those very challenging and busy periods at work. So over a deliberately quiet weekend night in, I can finally celebrate the one year anniversary of this blog.
I’ve been writing in blogs for years now, but the desire for this particular incarnation came at a [...]
While excited would-be owners of Apple’s new iPad wait in orgasmic anticipation of their pre-orders, their chances at owning this “revolutionary” and “magical” new device, we fail to recognise some grim consequences that their manufacture accompanies.
In light of recent suicides by employees from Apple’s Chinese manufacturer Foxconn, caused by severe stress, harassment and interrogation, the [...]
Facebook has proved its mettle again as wunderkind of the social web by announcing an open graph protocol which will see all websites socially enabled. Announced at its F8 conference the new Facebook Platform connects with third-party sites so that all integrated sites can be socially recommended, creating instant personalisation. In other words, they’ve created [...]
The holy grail of positive social recommendation has been a dream for many brands. Online, the proliferation of social networking sites has seen this goal frantically spread through strategy documents, agency proposals and yearly roadmaps. And what’s not to “like”? Through social recommendation users can share good products and services with their networks, while brands [...]
Some amazing and beautifully visualised information about the state of the Internet:
JESS3 / The State of The Internet from JESS3 on Vimeo.
The other day, I got asked to join a group on Facebook called “I don’t care about your farm, or your fish, or your park, or your mafia”. Of course, it was a reaction to the news feed updates that flood Facebook screens from friends playing a number of different social games. The group has [...]
Very good webcast (it’s a little lengthy so be forewarned) about the Science of Social Media Marketing from Dan Zarrella:
If you’re someone who tries to keep abreast of technology and new media developments; calling something the “latest” seems like a moot point even as you write it. In fact, this blog post comes months after the two mobile applications I’m writing about have already launched. In any case, the “latest” social networking phenomenon is mobile, location-based [...]
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship with Superbowl and have chosen to launch a social media campaign instead.
The Pepsi Refresh Project will launch January 2010 and asks users for ideas on how to “refresh” [...]
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