On Twitter, my friend tells me how much he loves his Canon digital camera; on Facebook, another friend creates a group entitled “I love the Hungry Jack’s Whopper”; another creates a blog post entirely about their new Dell netbook.
Daily, we take for granted this chatter amongst our social networks. We expect that they are the [...]
Twitter is one of the most talked about topics at the moment, with celebrity endorsements, political campaigns, breaking news coverage; countless how-tos, helpful hints and tutorials and introductory literature.
Harnessing Twitter for business use preoccupies many a suit’s mind, including my own.
I am very pleased then, to reveal that Twitter has now created their official 101 [...]
Razorfish have released the follow up to their excellent trends report, Digital Outlook 2009. Elaborting on the social media area, or as they like to refer to it,”Social Influence Marketing” is their report Fluent.
The report includes data that shows:
1) Companies still haven’t figured out how to manage their brand in social media
2) Television is not [...]
When I speak to people about Twitter, those that are unfamiliar often have a single, exasperated objection – “I don’t get it…why would I want to find out what someone is wearing/eating/doing/feeling all the time”. It’s a valid point, and more experienced users have discovered that those people who use Twitter exclusively to broadcast the [...]
Hubspot have released version 2 of their great report - The State of the Twittersphere. There are some very interesting results, including the top locations for tweets (of which Sydney is 11th). Some snippets below:
79.79% failed to provide a homepage URL
75.86% of users have not entered a bio in their profile
68.68% have not specified a [...]
If you click on the small “Share This” icon at the bottom of this post, you will be privy to dozens of services that allow you to share, distribute and discuss content online. For the uninitiated, it becomes a blur of poppy catch phrase names which make little sense – Spacebook? Hummer? Flaptor? Platxer? Redlicious? [...]
While I was researching Social Media tools, mulling over the build vs. buy debate, I decided to compile a list of FREE tools that are currently available. One great thing about Twitter is the open API, allowing for many a developer to build supplements to the platform. So I thought I’d share what I found. [...]
A piece of content goes “viral” through the process of word of mouth; where the original piece of content is distributed through a network, and each node in the network distributes it to their own network in turn, in a self-replicating manner that grows and spreads exponentially, like a virus.
In marketing presentations, the viral factor [...]
The Sevcorp International Business Confidence Survey was commissioned to understand the current mood, business morale and impact the economic downturn has had on businesses globally. The Survey asked 7,500 International businesspeople from over 24 countries for a 2 week period over April 2009 which countries they believed will survive/are surviving the financial crisis best. The [...]
I am not a fan of rapper Eminem, let’s get that out of the way, but I am suitably impressed by the range of creative media that is being used to promote his latest album.
MySpace Music streamed the entire album free for almost a week before its formal release date yesterday. The page also has [...]
Posting tweet...
