The other day, I got asked to join a group on Facebook called “I don’t care about your farm, or your fish, or your park, or your mafia”. Of course, it was a reaction to the news feed updates that flood Facebook screens from friends playing a number of different social games. The group has [...]
Very good webcast (it’s a little lengthy so be forewarned) about the Science of Social Media Marketing from Dan Zarrella:
If you’re someone who tries to keep abreast of technology and new media developments; calling something the “latest” seems like a moot point even as you write it. In fact, this blog post comes months after the two mobile applications I’m writing about have already launched. In any case, the “latest” social networking phenomenon is mobile, location-based [...]
“Pepsi is giving away millions in grants each month to fund great ideas”
In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship with Superbowl and have chosen to launch a social media campaign instead.
The Pepsi Refresh Project will launch January 2010 and asks users for ideas on how to “refresh” [...]
Richard Millington is an “online community builder” working for the UN. Note how he used the term “builder” rather than “manager” or “director”. A post of his really sparked my interest and got me thinking.
The post, in summary, asserts that amateurs build better online communities than businesses. Amateur communities don’t concern themselves with things like [...]
WHAT IS IT?
Twitter lists is a new feature which lets you organise users you’re following into lists. The feature allows you to compile the Twitter streams of selected users into your own categories. The groupings are of your own choosing. For example I’m in one called “special” - which needs to be taken with a [...]
As part of Blog Action Day, this post will be dedicated to climate change (their ‘09 theme) relating to an online subject (my blog theme).
I started out thinking of writing a harrowing account of hazardous climate change effects and how the internet can help tackle it, but then Al Gore had already done that (not [...]
One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.
A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks [...]
When you think about online communities what are some of the first things that come to mind? A facebook page with lots of interaction? A Twitter profile with many followers? A blog post with many comments? Even the initial metric for success would probably be seen as “a lot of individual friends/followers/fans/comments”. Individual consumers who [...]
In anticipation of what is undoubtedly going to be a shift in online communications, I’ve collected some Google Wave articles below to get you up to speed. (It’s still so awesome that the Sydney team developed it). Happy reading, and if you have the invite already, happy waving!
Google Wave: A Complete Guide
Why it’s so good [...]
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