MaestroJ - digital strategy & new media

Blogging has taken a hiatus at the moment. Busy patch.
Life happens. Catch me regularly on Twitter, however

As the year draws to a close, the online landscape continues to inspire and enrage, change and evolve, and challenge us daily. 2010 was undoubtedly a year full of technological breakthroughs, social challenges and amazing discovery.

Here’s a list of some of my favourite summaries of the year that was:

Google Zeitgeist: How the world searched

#Hindsight2010: Top [...]

Sacrilegious? Awesome? In any case, this digital story of the Nativity is certified viral material:

“The Internet is not written in pencil, it’s written in ink” says the outraged character of Erica Albright, Mark Zuckerberg’s ex and supposed catalyst for the the site which would eventually turn into Facebook. Many people would do well to observe this quote. It would seem similarly true for film as well. Whether the portrayal [...]

Once in a while, projects come up that are really fulfilling. Not only in a professional sense, but also because it’s work that really matters. This year, I’ve been lucky enough to be the Online and Social Media Manager for R U OK? Day.

The premise is simple. It’s about getting in touch and connecting with [...]

The new Twitter upgrade promises to give an easier, faster and richer experience on Twitter. I can’t wait until they roll it out. Check out the video below:

Updates include:

New design. The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of [...]

Last year, I wrote about wanting to do a flashmob campaign. Since then, there have been many more flashmob happenings, and they’ve continued to entertain and engage us.

Artist Duncan Speakman has turned the flashmob concept and flipped it on head with the subtlemob. Part participatory theatre, part public art, it’s been likened to passing [...]

In 2007, I wrote a paper on how the then two party leaders engaged with social media. Three years ago, “social media” as a concept was not the media darling that it is today. Brands, and certainly politicians, were only beginning to take a dip into engagement with the social media landscape.

The paper looked at [...]

This presentation may seem obvious or just another Slideshare presentation from the oversaturation of social media how-tos, however this is one brand that has the results to match.

Starbucks has some impressive stats behind it: #1 most engaged brand online, over 10 million Facebook fans, most tweeted brand and millions of engaged loyalty members to [...]

This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s consumer in their post-digital landscape. Some very good takeout points.

Postdigitalbriefs2 - August 2010
View more presentations from Gareth Kay.