MaestroJ - digital strategy & new media

Some pretty good takeouts from this report from Universal McCann, easy to absorb:

Wave 5 the socialisation of brands - report
View more presentations from Thorsten Linz.

The Big Money has released the Top 50 brands using Facebook Fan Pages.

Their approach:

First, we defined a universe: A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; [...]

I’ve been giving Facebook Fan Pages a rap recently and I was glad to discover a whitepaper devoted to it. Moreover, that the case study was Australian, which we need more and more of.

Mudo Media presents their work on a branded Facebook page for a client with some amazing results. The quote I like the [...]

When you think about online communities what are some of the first things that come to mind? A facebook page with lots of interaction? A Twitter profile with many followers? A blog post with many comments? Even the initial metric for success would probably be seen as “a lot of individual friends/followers/fans/comments”. Individual consumers who [...]

Twitter is one of the most talked about topics at the moment, with celebrity endorsements, political campaigns, breaking news coverage; countless how-tos, helpful hints and tutorials and introductory literature.

Harnessing Twitter for business use preoccupies many a suit’s mind, including my own.

I am very pleased then, to reveal that Twitter has now created their official 101 [...]

Razorfish have released the follow up to their excellent trends report, Digital Outlook 2009. Elaborting on the social media area, or as they like to refer to it,”Social Influence Marketing” is their report Fluent.

The report includes data that shows:

1) Companies still haven’t figured out how to manage their brand in social media

2) Television is not [...]

Hubspot have released version 2 of their great report - The State of the Twittersphere. There are some very interesting results, including the top locations for tweets (of which Sydney is 11th). Some snippets below:

79.79% failed to provide a homepage URL

75.86% of users have not entered a bio in their profile

68.68% have not specified a [...]

The Sevcorp International Business Confidence Survey was commissioned to understand the current mood, business morale and impact the economic downturn has had on businesses globally. The Survey asked 7,500 International businesspeople from over 24 countries for a 2 week period over April 2009 which countries they believed will survive/are surviving the financial crisis best. The [...]

I like this report because it wasn’t another “how-to” which I encountered during past research. It’s based on facts and industry figures. A good read for any business who wants to be involved in social media. The report includes:

- Top 10 social media questions people want answered

- Benefits of social media marketing

- Commonly used social [...]

I’m going to try and make it habit to share as much useful reports/tools/information as I can in this blog. The latest I found is the Returnity Email Marketing Benchmark Report.

It draws on data from last year from over 85 million emails sent in almost 12,000 campaigns.

Download the report here