Comments for MaestroJ - digital strategy & new media http://jordanguiao.com/blog On digital strategy, new media, online marketing, socio-political commentary, and more... Wed, 10 Mar 2010 00:00:26 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Pepsi Refresh Project by maestroj http://jordanguiao.com/blog/2010/01/pepsi-refresh-project/comment-page-1/#comment-614 maestroj Thu, 07 Jan 2010 04:30:01 +0000 http://jordanguiao.com/blog/?p=735#comment-614 Thanks for stopping by Jazz! I think brands are beginning to see the value of engaging their customers for ideas. There's benefit in talking to the end-users of your product instead of the relatively insular and arguably "in isolation" internal teams. I think it's a great step forward. People become a part of the product cycle rather than just being an end-consumer. Thanks for stopping by Jazz! I think brands are beginning to see the value of engaging their customers for ideas. There’s benefit in talking to the end-users of your product instead of the relatively insular and arguably “in isolation” internal teams. I think it’s a great step forward. People become a part of the product cycle rather than just being an end-consumer.

]]> Comment on Pepsi Refresh Project by Jazz http://jordanguiao.com/blog/2010/01/pepsi-refresh-project/comment-page-1/#comment-613 Jazz Thu, 07 Jan 2010 04:14:28 +0000 http://jordanguiao.com/blog/?p=735#comment-613 Everyone's doing this these days. The marketers are turning into the administrators of idea generation rather than being the idea generators themselves when they use this tactic. I guess it gets great PR though. If that translates to sales, who knows. But Pepsi has the moolah to do these sort of things I guess. All they have to do is keep their name out there and they stay top of mind. I don't know where I'm going with this. But hi Jords! ;P Everyone’s doing this these days. The marketers are turning into the administrators of idea generation rather than being the idea generators themselves when they use this tactic. I guess it gets great PR though. If that translates to sales, who knows. But Pepsi has the moolah to do these sort of things I guess. All they have to do is keep their name out there and they stay top of mind. I don’t know where I’m going with this. But hi Jords! ;P

]]> Comment on From 0 to 40,000 fans by Mike Watkins http://jordanguiao.com/blog/2009/10/from-0-to-40000-fans/comment-page-1/#comment-300 Mike Watkins Wed, 28 Oct 2009 22:16:55 +0000 http://jordanguiao.com/blog/?p=662#comment-300 Many thanks Mr MaestroJ, glad you liked the paper! :) Many thanks Mr MaestroJ, glad you liked the paper! :)

]]> Comment on We want it now by MaestroJ http://jordanguiao.com/blog/2009/10/we-want-it-now/comment-page-1/#comment-136 MaestroJ Tue, 13 Oct 2009 12:11:59 +0000 http://jordanguiao.com/blog/?p=639#comment-136 It would appear so. I'm not sure if you're being sarcastic or not but I'm sure they intended to release it widely anyway. The demand generation is just a great way for promotion and word-of-mouth. Or maybe they really are basing it on the number of interests. Either way, it's working :) It would appear so. I’m not sure if you’re being sarcastic or not but I’m sure they intended to release it widely anyway. The demand generation is just a great way for promotion and word-of-mouth. Or maybe they really are basing it on the number of interests. Either way, it’s working :)

]]> Comment on We want it now by jimmy joe joe http://jordanguiao.com/blog/2009/10/we-want-it-now/comment-page-1/#comment-135 jimmy joe joe Tue, 13 Oct 2009 11:58:11 +0000 http://jordanguiao.com/blog/?p=639#comment-135 oo, can we really make them bring this movie to any australian cinema we want? oo, can we really make them bring this movie to any australian cinema we want?

]]> Comment on Sponsor my opinion by MaestroJ http://jordanguiao.com/blog/2009/08/sponsor-my-opinion/comment-page-1/#comment-134 MaestroJ Tue, 13 Oct 2009 11:36:52 +0000 http://jordanguiao.com/blog/?p=534#comment-134 New developments in the US are attempting to force bloggers to have to disclose any freebies or payments received: http://www.theage.com.au/technology/technology-news/new-guidelines-force-bloggers-to-disclose-freebies-20091006-gka6.html New developments in the US are attempting to force bloggers to have to disclose any freebies or payments received: http://www.theage.com.au/technology/technology-news/new-guidelines-force-bloggers-to-disclose-freebies-20091006-gka6.html

]]> Comment on What about the business by Jen (jenius.com.au) http://jordanguiao.com/blog/2009/10/what-about-the-business/comment-page-1/#comment-132 Jen (jenius.com.au) Tue, 13 Oct 2009 11:24:23 +0000 http://jordanguiao.com/blog/?p=612#comment-132 One must remember that it is often support staff that end up making the final decision in purchase. so it definitely makes sense for b2b companies that specialise in industries like stationary, travel and catering to engage with these assistants and receptionists where ever they are online. One must remember that it is often support staff that end up making the final decision in purchase. so it definitely makes sense for b2b companies that specialise in industries like stationary, travel and catering to engage with these assistants and receptionists where ever they are online.

]]> Comment on Sponsor my opinion by Jen (jenius.com.au) http://jordanguiao.com/blog/2009/08/sponsor-my-opinion/comment-page-1/#comment-131 Jen (jenius.com.au) Tue, 13 Oct 2009 11:17:02 +0000 http://jordanguiao.com/blog/?p=534#comment-131 As a food blogger, I'll have to admit that I love freebies and I do accept sponsored conversations. A little bit every now and then is OK, but no reader wants to constantly see sponsored product reviews post after post. And no reader enjoys seeing the same product being reviewed across all the blogs they know. So I think for a sponsored conversation to be successful, it needs to be done in moderation and the blogger needs to be given complete freedom to write his/her opinion. PR execs and marketers -control yourselves and study the blog and blogger before you approach them! It's when readers see a disjoint and obvious marketing flaunt that both the brand and blog lose credibility. As a food blogger, I’ll have to admit that I love freebies and I do accept sponsored conversations.

A little bit every now and then is OK, but no reader wants to constantly see sponsored product reviews post after post. And no reader enjoys seeing the same product being reviewed across all the blogs they know.

So I think for a sponsored conversation to be successful, it needs to be done in moderation and the blogger needs to be given complete freedom to write his/her opinion. PR execs and marketers -control yourselves and study the blog and blogger before you approach them! It’s when readers see a disjoint and obvious marketing flaunt that both the brand and blog lose credibility.

]]> Comment on Since sliced bread by Laydeej http://jordanguiao.com/blog/2009/09/since-sliced-bread/comment-page-1/#comment-126 Laydeej Thu, 08 Oct 2009 06:51:31 +0000 http://jordanguiao.com/blog/?p=588#comment-126 This is fantastic! It gave a great run down and summary of google wave.. I like how it integrates many platforms in a user friendly layout. Although, I think I'll need a bigger monitor for this. I'm gonna sign up for an account now.. YAY!!! Happy waving everybody!! Blip me :) This is fantastic! It gave a great run down and summary of google wave.. I like how it integrates many platforms in a user friendly layout. Although, I think I’ll need a bigger monitor for this. I’m gonna sign up for an account now.. YAY!!! Happy waving everybody!! Blip me :)

]]> Comment on Sponsor my opinion by penny http://jordanguiao.com/blog/2009/08/sponsor-my-opinion/comment-page-1/#comment-87 penny Wed, 05 Aug 2009 06:20:26 +0000 http://jordanguiao.com/blog/?p=534#comment-87 nice blog! I'm so tired of cash for comment and untrustworthy film and product reviewers!! spruik a product and you stop being my friend :) you lose my trust. If you want me to go to your house the buy avon, get a job where you don't need to prey on friends. Buy a cake for your kids sport trip, I say get the bloody kid to work a paper run or panhandle in mosman to pay for it, lazy f-er. And if you try to hijack one of the few tech areas corps haven't completely infiltrated yet, like social networking, you lose all trust as a company... nice blog! I’m so tired of cash for comment and untrustworthy film and product reviewers!!
spruik a product and you stop being my friend :) you lose my trust. If you want me to go to your house the buy avon, get a job where you don’t need to prey on friends.
Buy a cake for your kids sport trip, I say get the bloody kid to work a paper run or panhandle in mosman to pay for it, lazy f-er.
And if you try to hijack one of the few tech areas corps haven’t completely infiltrated yet, like social networking, you lose all trust as a company…

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