Posts Tagged ‘augmented reality’

This is what I call promotion

I am not a fan of rapper Eminem, let’s get that out of the way, but I am suitably impressed by the range of creative media that is being used to promote his latest album.

MySpace Music streamed the entire album free for almost a week before its formal release date yesterday. The page also has [...]


Augmented Reality for BMW Z4

You guys know I’m a big fan of Augmented Reality; the latest I found is a campaign for BMW’s Z4.

Not only is the car sweet, the campaign is great, giving you a 360 degree 3D view of the model, and letting you drive the car around your desktop, you can do burnouts and other crazy [...]


The 411 on Augmented Reality

Now for something fun!  Baudrillard would hyperventilate in his grave if he knew this technology existed. But just the facts below:

What.
Augmented Reality overlays computer generated virtual reality multimedia over real life interfaces shown in real time. What does that mean? You can use your webcam or Smartphone or a specially designed interface to show projected [...]

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