MaestroJ - digital strategy & new media

This is a wonderful presentation that looks at the way we brief creative. I grapple with this regularly. There is a need to update our thinking on how to address today’s consumer in their post-digital landscape. Some very good takeout points.

Postdigitalbriefs2 - August 2010
View more presentations from Gareth Kay.

A colleague of mine recently passed on Razorfish’s Digital Outlook Report for 2009 to me. I happily lapped up the 100+ pages of the report, which contain some great content on industry concerns, emerging trends and outlook for the year ahead.
Some key takeouts for me (and a large portion of the report) were not surprisingly, [...]

I recently wrote a short article on how online can leverage TV