MaestroJ - digital strategy & new media

Last year, I wrote about wanting to do a flashmob campaign. Since then, there have been many more flashmob happenings, and they’ve continued to entertain and engage us.

Artist Duncan Speakman has turned the flashmob concept and flipped it on head with the subtlemob. Part participatory theatre, part public art, it’s been likened to passing [...]

I mean who wouldn’t? The viral factor is great, and the entertainment value is fantastic, plus they’re just way too much fun. A flashmob is defined as “a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse”. Some of the more well-known [...]