“The Internet is not written in pencil, it’s written in ink” says the outraged character of Erica Albright, Mark Zuckerberg’s ex and supposed catalyst for the the site which would eventually turn into Facebook. Many people would do well to observe this quote. It would seem similarly true for film as well. Whether the portrayal [...]
One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.
A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks [...]
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