MaestroJ - digital strategy & new media

One of the benefits of online communities is the increased presence and visibility of customer demands. Very public social networking platforms can provide a real and quantitative indication of what your customers want.

A new movie called Paranormal Activity has taken this demand generation to great promotional heights. Originally “intended” for limited release its viral mechanism asks [...]

I am not a fan of rapper Eminem, let’s get that out of the way, but I am suitably impressed by the range of creative media that is being used to promote his latest album.

MySpace Music streamed the entire album free for almost a week before its formal release date yesterday. The page also has [...]