MaestroJ - digital strategy & new media

Some pretty good takeouts from this report from Universal McCann, easy to absorb:

Wave 5 the socialisation of brands - report
View more presentations from Thorsten Linz.

Once in a while, projects come up that are really fulfilling. Not only in a professional sense, but also because it’s work that really matters. This year, I’ve been lucky enough to be the Online and Social Media Manager for R U OK? Day.

The premise is simple. It’s about getting in touch and connecting with [...]

“Pepsi is giving away millions in grants each month to fund great ideas”

In an amazingly bold move, Pepsi have opted out of their long-standing advertising relationship with Superbowl and have chosen to launch a social media campaign instead.

The Pepsi Refresh Project will launch January 2010 and asks users for ideas on how to “refresh” [...]

Fat Boy Slim and some sharp graphics work make this video a very watchable addition to the school of thought that Social Media is a revolution in communications.

There are some questionable statistics here but many others which I know are true.
In any case, I don’t think there’s room for nay-sayers anymore. Enjoy

On Twitter, my friend tells me how much he loves his Canon digital camera; on Facebook, another friend creates a group entitled “I love the Hungry Jack’s Whopper”; another creates a blog post entirely about their new Dell netbook.

Daily, we take for granted this chatter amongst our social networks. We expect that they are the [...]

We’ve all been told that Facebook “friends” aren’t real; being part of a celebrity’s network on MySpace doesn’t mean you can invite them over for dinner; dozens of the Twitter followers you have probably know hardly anything about you, and yet on a daily basis many of us spend a fair amount of time finding [...]

The inaugural Social Media Club Sydney meet up is due to be held 27th April 2009. It promises to be one of the more exciting new events this year, with a great attendance list of industry members.

But before the event has even begun, it has been marred by a very public spat amongst its members, [...]

My Facebook news feed has been spammed over the last few weeks with people finding out what their “real/true” age should be according to an app developed by Quiz Monster. According to the app, I’m supposed to be “14 years old”. I thought it would be interesting to track the most used applications since this [...]

Big brands, industry professionals, celebrities with compulsive behaviours and even the government use Twitter now. CNN, MTV, M&Ms, Dell, Starbucks, Arnie Governator (who is my follower :)) are some of these.

Classifying, organising and finding all these users have now become a task on its own. There are many different applications which help you organise your [...]

I like this report because it wasn’t another “how-to” which I encountered during past research. It’s based on facts and industry figures. A good read for any business who wants to be involved in social media. The report includes:

- Top 10 social media questions people want answered

- Benefits of social media marketing

- Commonly used social [...]