MaestroJ - digital strategy & new media

Facebook has proved its mettle again as wunderkind of the social web by announcing an open graph protocol which will see all websites socially enabled. Announced at its F8 conference the new Facebook Platform connects with third-party sites so that all integrated sites can be socially recommended, creating instant personalisation. In other words, they’ve created [...]

The holy grail of positive social recommendation has been a dream for many brands. Online, the proliferation of social networking sites has seen this goal frantically spread through strategy documents, agency proposals and yearly roadmaps. And what’s not to “like”? Through social recommendation users can share good products and services with their networks, while brands [...]