Razorfish have released the follow up to their excellent trends report, Digital Outlook 2009. Elaborting on the social media area, or as they like to refer to it,”Social Influence Marketing” is their report Fluent.
The report includes data that shows:
1) Companies still haven’t figured out how to manage their brand in social media
2) Television is not [...]
Hubspot have released version 2 of their great report - The State of the Twittersphere. There are some very interesting results, including the top locations for tweets (of which Sydney is 11th). Some snippets below:
79.79% failed to provide a homepage URL
75.86% of users have not entered a bio in their profile
68.68% have not specified a [...]
If you click on the small “Share This” icon at the bottom of this post, you will be privy to dozens of services that allow you to share, distribute and discuss content online. For the uninitiated, it becomes a blur of poppy catch phrase names which make little sense – Spacebook? Hummer? Flaptor? Platxer? Redlicious? [...]
I love data-driven insights and I came across an analysis of words/phrases that correlate between those Twitter users with a high follower count or those with a low one.
Themos Kalafatis used text mining and data mining techniques with some noteable patterns on how certain words affect your Twitter “popularity”, some examples are below:
Hate and bed [...]
I mean who wouldn’t? The viral factor is great, and the entertainment value is fantastic, plus they’re just way too much fun. A flashmob is defined as “a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse”. Some of the more well-known [...]
But you already knew that, right? Because you’re friends with her? Well, you’re not alone. A survey conducted by Accenture revealed that baby boomers (born 1946-1964) are beating Gen Y’rs on social network technology uptake this year by up to 20 times;
Meanwhile Gen Y consumer technology adoption generally is slipping. Have we reached critical mass [...]
My Facebook news feed has been spammed over the last few weeks with people finding out what their “real/true” age should be according to an app developed by Quiz Monster. According to the app, I’m supposed to be “14 years old”. I thought it would be interesting to track the most used applications since this [...]
I like this report because it wasn’t another “how-to” which I encountered during past research. It’s based on facts and industry figures. A good read for any business who wants to be involved in social media. The report includes:
- Top 10 social media questions people want answered
- Benefits of social media marketing
- Commonly used social [...]
I’m going to try and make it habit to share as much useful reports/tools/information as I can in this blog. The latest I found is the Returnity Email Marketing Benchmark Report.
It draws on data from last year from over 85 million emails sent in almost 12,000 campaigns.
Download the report here
Now for something fun! Baudrillard would hyperventilate in his grave if he knew this technology existed. But just the facts below:
What.
Augmented Reality overlays computer generated virtual reality multimedia over real life interfaces shown in real time. What does that mean? You can use your webcam or Smartphone or a specially designed interface to show projected [...]
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