Digital Strategy | Programming

Opportunity: The summer non-ratings period is generally a slow-down for broadcasters. There was a large opportunity for tenplay, the Network’s Advertising Video On Demand service to capitalize on this period and offer audiences a unique experience online

Activity: The Summer of Aussie Drama campaign provided Australians with some of the most iconic, most nostalgic and most binge-worthy Australian titles for this period, capturing audiences across mainstream channels, while providing differentiated offers against subscription services like Netflix and Amazon Prime

Result: Lift of 15% unique audiences YoY during the period
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