Digital Strategy | Production | Content Development

Opportunity: Audiences not only demand great program viewing, they also demand to be engaged across all other digital touchpoints they are participating in

Activity: Developing and commissioning original and supplementary digital content and extensions. The biggest shows are accompanied by original productions which enhance and amplify audience engagement as well as retain viewing across the entire content cycle. Examples include a studio talk show for Bachelor in Paradise, digital first shorts for I’m a Celebrity Get Me Out of Here, Masterchef and The Bachelor

Result: Peak uplift of 20% YoY for unique audiences
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