Digital Strategy | Social Media | Social TV | Content Development | Product Management
Opportunity: Australia is a huge fan of the world’s biggest singing contest, Eurovision. Fans demand the full experience from their media coverage (without the benefit of being in Europe), including all engagement touchpoints, real-time voting, content coverage and fan events
Activity: Among a number of engagement initiatives, the online experience included comprehensive coverage leading up to, during, and post event, real-time voting, a dedicated supplementary mini-series production, and an integrated social media broadcast experience including Social TV and real-time ‘hot or not’ social media voting
Result: The website had a 45% uplift year on year. 101,000 Eurovision video views were served online and through the AVOD player, more than double on the previous year. Tweets peaked at almost 1k tweets per minute, with over 600 tweets and 300 social media photos broadcast on air in real –time