Influencer Marketing | Content Marketing 

Opportunity: In anticipation of the launch of the new Toyota 86, we needed to develop a multi-tiered campaign which engaged consumers at different levels. The well researched, tech savvy, super fans of the 86 were a vocal and extremely influential group who needed something truly special to be engaged

Activity: Pioneering the idea of “influencer marketing” we invited superfans to a private, Australian first chat with the 86’s chief engineer Tada San, for an exclusive interview session and a sneak peek at the still yet to be released 86, and Tada San’s own personal vehicle

Result: Over 1.2m video views and over $3 million of estimated advertising value in earned coverage
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