Partnerships | Social Media
Opportunity: Indigenous Australians get little to no coverage on mainstream Australian media. Moreover research found that more than 60% of Australians have had little to no contact with an indigenous Australian
Activity: As part of a major event for broadcasters SBS and NITV, and lead body for promoting reconciliation between Australians and indigenous Australians, Reconciliation Australia, we developed a partnership with Twitter Australia for an Australian first – a Twitter takeover of a major brand profile. Prominent indigenous Australians took over the broadcaster Twitter account across the 3 day event to showcase the range of diverse indigenous voices and in an effort to facilitate exposure and conversations between indigenous leaders and non-indigenous Australians
Result: Average daily reach of 700k+, #1 trending hashtag nationally over the 3 day event